![]() The final benefit of a CRM for an email marketer is the facilitation of the process of converting a lead into a prospect and finally a paying customer. What is CRM in email marketing?Ĭustomer Relationship Management system in email marketing is a tool that helps to gather, systemize, segment, optimize and analyze the client database for further integration with tools allowing the creation of drip campaigns and other related activities. Let’s have a closer look at the realm of email marketing as well as how a Customer Relationship Management system fits into this tech stack. Is CRM of any use for an email marketing manager? Indeed. They see exponential growth over the years with 2026 revenues forecasted at $27.45 billion.Įmail marketing software has evolved rapidly to fit the escalating demand with players like MailChimp, ConvertKit, OmniSend offering affordable systems for drip campaigns and transactional emailing. ![]() ![]() Moreover, even though it may seem like the inbox has lost its past vigor, the experts disagree. Email marketing is one of the highest ROI digital marketing channels out there with 2019 sales totaling $7.5 billion.
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